Moroccan Label Zoubida Elevates Traditional Patterns with an Upcycled Modern Flair  

Enamored by the intricate arabesques and heavy luxurious fabrics that adorned the interior of her family home in Morocco, Sophia Kacimi, a Moroccan-French designer caught in the all-too-familiar struggles of the diasporic experience, found an outlet to express the beautiful entanglements of her hyphenated identity. Literally stitching together modernity and tradition, Kacimi’s label ‘Zoubida’ is a bold celebration of Moroccan culture and craftsmanship, designing bold statement pieces with upcycled upholstery fabric used for sofas, cushions, and poufs in traditional Moroccan homes with a funky, futuristic lens.

A true labor of love and celebration of Morocco’s intricate tapestry of textiles and crafts, Zoubida’s signature jackets, bags and accessories place a heavy emphasis on slow fashion, with each piece not only made from locally hunted raw materials but also hand-sewn by an intimate web of Moroccan craftsmen. To help out with this fabric metamorphosis are some of Morocco’s most talented artisans, collaborating with Zoubida to showcase the incredibly rich landscape of local craftsmanship in the country.

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