Saudi Arabia’s fashion landscape has blossomed over the past few years from the ground up, driven by passionate and gumptious youth eager to stamp their thumbprint on the global creative map. The emergence of ready-to-wear fashion designers breaking barriers and challenging stigmas is revolutionizing the industry, reflecting the rapidly evolving dynamics of Saudi society.
Bold, loud and edgy, these emerging designers are empowering the new generation of Saudi youth through garments that are embedded with versatility and a whole lot of attitude.
Riyadh-based brand Mazrood is one of a myriad of brands embracing these new cultural shifts, placing a spotlight on the underground world of skateboarding through their community-based identity and effortlessly cool streetwear.
Their latest collection ‘Drop 10’ is a cultural commentary—a reflection of the fusion of cultural and global philosophies that drive the country’s evolving identity. The mastermind behind the brand, Riyadh-based designer Saud Alajaji, launched the streetwear brand from New York in 2018. Since then, the brand has gone on to gain massive traction across the U.S and Saudi Arabia.