Swani Flexes Visual Storytelling Prowess in Menacing Debut Video ‘Rakkezo’

Equipped with a guttural Aswani dialect and an ice cold flow, rising rapper Swani has been slicing through the thick of the Egyptian rap scene, making a name for himself with perfectly-polished releases and a finely-tuned lyrical prowess. Dropping bars with a vengeance, Swani spits self-assured lines with fiery fury against a chilling bassline courtesy of frequent collaborator Swish in his latest track ‘Rakkezo’. Initially releasing ‘Rakkezo’ on his EP ‘Rahan’, Swani is back, elevating the track’s sonic experience with a visual component—a dystopian, menacing video set in an abandoned Cairo building.

“The project overall was a very nice milestone but it’s merely a start. It’s so nice to present something for people to see who you are and what you’re about and I’m glad I have a team that helped execute this vision correctly,” shares Swani to #TheHabibiEdit. “I really needed the space to show my abilities and flex my muscles a bit. While also staying true to my culture presenting different lyrics, metaphors, flows and even dialects. I think it’s important for what I want to achieve as a rapper to have that type of song.”

Directed by Mazin Cheese & Mad, the visual storytelling follows a menacing Swani, escaping a suffocating maze of invasive thoughts and unflinchingly claiming his spot at the top of the Egyptian rap hierarchy. With a heavy-hitting bassline, smooth delivery and sinister visuals, the emerging rapper is quickly establishing himself as a musical visionary in a cut-throat scene not always so welcoming of newcomers.

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